Advertise on PunterScore – Partnership & Advertising Opportunities
PunterScore offers bookmakers, sportsbooks, sports data providers, and betting-related brands a direct channel to an engaged audience of active football bettors. This page outlines our partnership model, audience demographics, available ad formats, and affiliate programme structure.
Who Visits PunterScore?
Our audience is defined by high betting intent. Users visit PunterScore specifically to find football predictions before placing bets — which means they are in an active decision-making mindset during every session. This is fundamentally different from general sports media traffic, where audiences are primarily consuming content rather than acting on it.
Our core demographics are adult bettors aged 18–34 (58%) and 35–54 (31%), with the largest concentrations in Nigeria and the United Kingdom — two of the highest-volume sports betting markets globally. 71% of our traffic comes from mobile devices, reflecting the shift to in-play and same-day betting via smartphone apps.
Our Affiliate Programme
We operate affiliate partnerships on a CPA or revenue share basis with licensed bookmakers and prediction platforms. Current affiliate partners include 9ja Tips, a leading Nigerian football prediction platform. Our approach is transparent: every affiliate link is disclosed, and our commercial relationships have zero influence on our prediction model or results tracking.
We work with partners serving Nigerian, Kenyan, UK, and international markets. Our affiliate tracking integrates with all major affiliate platforms.
Display Advertising
Direct display advertising is available on a CPM or fixed monthly rate basis. We offer six standard IAB placements across our most-visited pages. All placements are non-intrusive — no pop-ups, interstitials, autoplay video, or overlay formats.
Data Licensing
Our prediction data and confidence rating outputs are available for licensing via API or daily data feed — suited to bookmakers building enhanced betting features, publishers adding prediction content, and developers building sports betting applications.
⚠️ Responsible Gambling Notice
18+ Only. All advertising and partnerships on PunterScore must comply with applicable advertising standards including UKGC, ASA/CAP, and our internal responsible gambling requirements. We do not accept advertising that uses guaranteed-win language, targets minors, or violates responsible gambling standards. For help with problem gambling, visit BeGambleAware.org.