Google Policy — Advertising & AdSense Compliance

Section 1

Overview

PunterScore participates in the Google AdSense programme and displays Google-served advertisements on its pages. As a Google publisher, PunterScore is bound by Google AdSense Programme Policies and the broader Google Publisher Policies.

This page documents how PunterScore complies with Google's policies, with particular reference to gambling content, YMYL (Your Money or Your Life) standards, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) requirements, ad placement rules, and data privacy obligations.

PunterScore is operated by Beta Web Analysis Limited, a company based in Ilorin, Nigeria. All advertising on this Site is served by Google and is subject to Google's publisher terms. If you have concerns about the advertising displayed on this Site, please use the contact details at the bottom of this page.

Summary of compliance status: PunterScore operates as a gambling-adjacent information service (not a gambling operator), displays Google ads in compliance with Google's gambling content policies for publishers, maintains full responsible gambling disclosures on every page, and produces content designed to meet Google's YMYL quality standards for sports betting information.

Section 2

Content Standards

PunterScore's content is produced to comply with Google's publisher content standards. Specifically:

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No deceptive content

All predictions are presented as AI-generated statistical probability estimates — never as guaranteed winners or certain outcomes. No misleading language is used regarding prediction accuracy or expected profit.

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No malicious or harmful content

PunterScore does not publish malware, phishing content, unwanted software, or any content designed to deceive users or damage their devices.

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No scraped or low-quality content

All prediction analysis, articles, market guides, and editorial content on PunterScore is original, human-reviewed content produced by Beta Web Analysis Limited. AI-generated statistical outputs are reviewed for accuracy and editorial standards before publication.

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No sexually explicit content

PunterScore publishes football prediction and analytics content only. No adult, sexually explicit, or inappropriate content is published on any page of the Site.

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Accurate metadata and titles

All page titles, meta descriptions, and structured data on PunterScore accurately reflect the content of each page. No keyword stuffing, hidden text, or misleading metadata is used.

Section 3

Gambling Content Compliance

PunterScore publishes gambling-adjacent content (football betting predictions and analysis). Google's publisher policies permit gambling content on AdSense-monetised sites where certain conditions are met. PunterScore meets these conditions as follows:

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Prominent responsible gambling messaging

Every prediction page, market guide, results page, and editorial article on PunterScore includes a prominent responsible gambling disclaimer with direct links to BeGambleAware.org and GamCare.org.uk. The disclaimer appears below the main content on every page without exception.

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18+ restriction clearly stated

An 18+ restriction notice appears on every page of the Site in the footer disclaimer. The Terms of Use, Privacy Policy, Disclaimer, and Responsible Betting pages all contain explicit 18+ age restriction statements. Our content is not targeted at or suitable for minors.

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Not a gambling operator

PunterScore does not operate as a bookmaker, betting exchange, or gambling service. We do not accept bets, hold user funds, or process gambling transactions. We do not hold a gambling licence in any jurisdiction. We are an information and analysis publisher — equivalent to sports journalism — not a gambling operator.

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No promotion of illegal gambling

PunterScore does not promote, link to, or facilitate access to unlicensed gambling operators. All bookmaker links from our Site lead to licensed and regulated operators only. We include jurisdiction disclaimers noting that users are responsible for compliance with their local gambling laws.

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No guaranteed win claims

PunterScore never describes any prediction as a "sure thing", "banker", "certainty", or "guaranteed winner". Every tip is presented with an explicit probability estimate and a statement that predictions will be wrong a meaningful percentage of the time.

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Dedicated responsible gambling page

PunterScore maintains a full Responsible Betting page covering bankroll management, warning signs of problem gambling, self-exclusion tools, and links to free support organisations including BeGambleAware, GamCare, Gambling Therapy, Gamblers Anonymous, and the Nigerian NLRC.

Section 4

Ad Placement Standards

PunterScore places Google AdSense ads in compliance with Google's ad placement policies. Specifically:

No ads placed to induce accidental clicks. Ads are not placed immediately adjacent to interactive elements such as navigation buttons, expand/collapse controls, or prediction action buttons in a way that could cause accidental clicks.
No more than the permitted number of ad units per page. PunterScore adheres to Google's limits on the number of ad units per page and does not implement excessive advertising that degrades the user experience.
Ads are clearly distinguishable from editorial content. All ad units are served by Google with standard labelling. We do not disguise ads as content or present them in a way designed to confuse users about what is an advertisement.
No ad placement on pages with no content. Ads are only placed on pages with substantial original content that provides genuine value to users.
No incentivised clicks. PunterScore does not ask users, partners, or any third party to click on ads. Ad performance is entirely organic.
No ad placement near sensitive content. Ads are not placed immediately adjacent to responsible gambling warnings, crisis support content, or content relating to gambling harm.

Section 5

YMYL & E-E-A-T Compliance

PunterScore's content falls within Google's Your Money or Your Life (YMYL) category — content that could affect users' financial wellbeing. As a YMYL publisher, PunterScore is subject to a higher standard of quality assessment and has taken the following steps to meet Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) requirements:

Experience: All predictions are generated from a documented AI model that processes real match data — not from speculation or opinion. The Lead Analyst, Ade Ola (Owoje Mudashiru Olawale), has direct operational experience in football analytics and digital publishing, documented on our About page.

Expertise: The statistical methodology underpinning all predictions is fully documented on the Methodology page, covering xG modelling, Poisson distribution, Dixon-Coles refinement, H2H adjustment, confidence calibration, and the value filter. The model is described at a level of technical detail that allows expert readers to assess its soundness.

Authoritativeness: All content is published under the named authorship of Ade Ola. Results are tracked publicly and unfiltered in the Results tracker. The site's Editorial Policy documents the standards applied to all published content, including editorial independence from commercial relationships.

Trustworthiness: PunterScore maintains comprehensive legal documentation (Terms of Use, Privacy Policy, Cookie Policy, Disclaimer), a transparent results record, a fully documented methodology, and a dedicated responsible gambling page. Contact information is accessible via the Contact page. The Site uses HTTPS across all pages. No guaranteed win claims are made anywhere on the Site.

Content accuracy commitment: PunterScore does not publish predictions without an explicit probability figure and confidence rating. No content claims that following our tips will guarantee profit. The disclaimer text "Predictions are AI-generated statistical estimates — not financial advice" appears on every single page of the Site.

Section 6

Data & Privacy Compliance

PunterScore complies with Google's data and privacy requirements for publishers as follows:

Privacy Policy published and accessible. A full Privacy Policy is accessible from every page of the Site via the footer. It covers data collection, use, retention, third-party services, user rights, and contact information for data requests.
Cookie Policy published and accessible. A full Cookie Policy documents every cookie set on the Site, including all Google Analytics and DoubleClick cookies, their purpose, and how users can manage or delete them.
Cookie consent mechanism. Where required by applicable law, a cookie consent notice is presented to users before non-essential cookies are set. Users can manage their preferences through browser settings as documented in the Cookie Policy.
Google Analytics implemented with IP anonymisation. Where applicable, IP address anonymisation is enabled in our Google Analytics implementation to reduce the personal data footprint of analytics tracking.
No sharing of personally identifiable information with Google for ad targeting. PunterScore does not pass personally identifiable user data to Google or any other advertising partner for ad targeting purposes.
EU user consent compliance. For users in the European Economic Area, PunterScore implements consent signals in accordance with Google's EU User Consent Policy using the IAB TCF framework where applicable.

Section 7

Prohibited Content — Compliance Confirmation

PunterScore confirms that the following categories of content prohibited under Google AdSense Programme Policies are not present on the Site:

Child sexual abuse material or any content that sexually exploits minors
Content that facilitates or promotes dangerous or illegal activities
Hateful content targeting individuals or groups based on protected characteristics
Content that enables dishonest behaviour (fake documents, academic dishonesty, etc.)
Malware, spyware, or unwanted software
Content that makes dangerous health claims or promotes unproven medical treatments
Tobacco, firearms, or other regulated product promotions in violation of applicable law
Content that misrepresents the publisher's identity or affiliation

PunterScore publishes sports betting prediction and analytics content only. All content is produced in good faith, is factually grounded in publicly available football statistics, and is subject to editorial review before publication.

Section 8

Contact & Reporting

If you have concerns about the advertising displayed on PunterScore, believe that any content on the Site violates Google's publisher policies, or wish to report a specific ad or piece of content, please use one of the following channels:

PunterScore contact form — punterscore.com/contact — for editorial concerns, content complaints, or questions about this policy
Google Ad Settings — adssettings.google.com — to manage your personalised advertising preferences or report a specific Google ad
Google AdSense violation report — Report a policy violation — to report a specific AdSense policy concern directly to Google

Operator: Beta Web Analysis Limited, Ilorin, Nigeria.

We aim to respond to all policy-related enquiries within 5 business days.