Cookie Policy
What Are Cookies?
Cookies are small text files that are placed on your device — computer, tablet, or smartphone — when you visit a website. They are widely used to make websites work properly, remember your preferences, and provide information to the owners of the site about how it is being used.
Cookies are not programs and cannot carry viruses or install malicious software on your device. They are simply small data files that allow websites to remember information about your visit — such as your preferred display theme, your session, or items you have viewed — so they do not have to reload or recalculate that information on every page.
In addition to cookies, we may also use similar technologies such as web beacons (small transparent images embedded in emails or pages that signal when content has been viewed) and local storage (data stored directly in your browser). References to "cookies" in this policy cover all such similar technologies unless otherwise stated.
Why We Use Cookies
PunterScore uses cookies for four core purposes:
- Essential functionality — some cookies are strictly necessary for the Site to work correctly. For example, the cookie that remembers whether you have selected dark or light theme needs to persist across your visit. Without these cookies, parts of the Site would not function.
- Analytics and performance — we use analytics cookies to understand how visitors use the Site: which pages are most visited, how long people spend on each page, where visitors come from, and where they leave. This data helps us improve the Site's content, navigation, and performance. Analytics data is processed in aggregated, anonymised form.
- Advertising — we serve display advertising on PunterScore through third-party ad networks. These networks use cookies to show you relevant advertisements based on your browsing behaviour and interests.
- Affiliate tracking — when you click a link to a bookmaker from PunterScore, an affiliate tracking cookie records that click so that any resulting registration or deposit can be attributed to our referral. This is how we earn commission from affiliate programmes.
Cookie Categories
We classify the cookies we use into three categories based on their purpose and whether your consent is required:
Strictly Necessary These cookies are essential for the Site to function. They do not collect information that could be used for marketing and cannot be switched off. You can configure your browser to block these cookies, but this may cause parts of the Site to stop working correctly. No consent is required for strictly necessary cookies under applicable law.
Analytics These cookies collect information about how visitors use the Site — which pages are visited, how long is spent on each page, and any error messages encountered. All information collected is aggregated and anonymised. We use this data to improve how the Site works. These cookies are only set with your consent where required by applicable law.
Marketing & Affiliate These cookies are used to deliver advertising relevant to your interests and to track affiliate referrals to bookmakers. They are placed by our advertising network and affiliate programme partners. Marketing cookies may be shared with our advertising partners. These cookies are only set with your consent where required by applicable law.
Full Cookie List
The following table lists the specific cookies used on PunterScore, their category, purpose, and how long they persist on your device.
| Cookie name | Category | Set by | Purpose | Expiry |
|---|---|---|---|---|
| ps_theme | Necessary | PunterScore | Stores your dark/light theme preference so it persists across pages and return visits | 1 year |
| ps_cookie_consent | Necessary | PunterScore | Records whether you have acknowledged the cookie consent notice so it is not shown on every page | 1 year |
| _ga | Analytics | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visit, session and campaign data for Site analytics reports | 2 years |
| _ga_[ID] | Analytics | Google Analytics | Used to persist session state for Google Analytics 4 (GA4). Stores and counts pageviews | 2 years |
| _gid | Analytics | Google Analytics | Distinguishes users for Google Analytics. Stores and updates a unique value for each page visited | 24 hours |
| _gat | Analytics | Google Analytics | Used to throttle request rate to Google Analytics — limits data collection on high-traffic sites | 1 minute |
| IDE | Marketing | Google DoubleClick | Used by Google DoubleClick to register and report user actions after viewing or clicking one of the advertiser's ads — for measuring ad effectiveness and presenting targeted ads | 1 year |
| test_cookie | Marketing | Google DoubleClick | Used to check if the user's browser supports cookies | 15 minutes |
| aff_[network] | Affiliate | Affiliate network | Tracks clicks on bookmaker affiliate links from PunterScore pages for commission attribution. The specific cookie name varies by affiliate network | 30–90 days |
| NID / CONSENT | Marketing | Registers a unique ID to remember your preferences and personalise ads shown on Google properties | 6 months |
This list reflects the cookies in use at the date of this policy. As we add or change features, third-party services, or advertising relationships, the specific cookies in use may change. We will update this table when material changes occur.
Third-Party Cookies
In addition to our own cookies, we allow certain trusted third parties to place cookies on your device when you visit PunterScore. These third parties provide services including analytics, advertising, and affiliate tracking. We do not have direct control over these third-party cookies — they are governed by the privacy policies of the companies that set them.
The third parties that may set cookies on your device when you visit PunterScore are:
- Google Analytics — website analytics. Google Privacy Policy
- Google AdSense / DoubleClick — display advertising. Google Privacy Policy. Manage ad preferences at adssettings.google.com
- Affiliate networks — bookmaker referral tracking. The specific networks in use vary. Each operates under its own privacy policy available on their respective websites.
You can opt out of Google's use of cookies for advertising by visiting Google Ad Settings. You can also opt out of third-party vendor cookies for advertising via the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out tool.
Managing and Deleting Cookies
You have the right to control whether non-essential cookies are placed on your device. You can manage cookies in the following ways:
Browser settings — all modern browsers allow you to view, block, and delete cookies through the browser settings menu. The steps vary by browser:
Google Analytics opt-out — you can prevent Google Analytics from tracking your visits by installing the Google Analytics Opt-Out Browser Add-on.
Advertising opt-out — you can opt out of interest-based advertising from Google at adssettings.google.com, or more broadly via the Your Online Choices tool.
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites asking them not to track your activity. At present, there is no universally agreed standard for how websites should respond to DNT signals, and PunterScore does not currently alter its behaviour in response to a DNT browser signal.
If you wish to prevent tracking, we recommend using the browser settings and opt-out tools described in Section 6, which give you more granular control over specific categories of tracking than the DNT signal alone.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or changes in our third-party service relationships. When we make material changes, we will update the "Last updated" date at the top of this page.
If the changes are significant — for example, if we begin using a new category of cookie that requires your consent — we will display a renewed cookie consent notice when you next visit the Site.
Contact
If you have any questions about this Cookie Policy or how we use cookies on PunterScore, please contact us via the Contact page.
Operator: Beta Web Analysis Limited, Ilorin, Nigeria.
For broader privacy questions, please see our Privacy Policy. For questions about the Site's terms of use, please see our Terms of Use.
PunterScore is an information and analysis service — we do not accept bets. All predictions are AI-generated statistical estimates, not financial advice. 18+ only. Support: BeGambleAware.org · GamCare.org.uk